Semih Seloni, Managing partner, KonfeksSemih Seloni

Tell us about your business, how long has it been running and what’s the story behind it?

Konfeks has been established in the year of 1997 in Istanbul – Turkey by Mete Askinoglu and serving fast fashion in the garment groups ; knitted, woven items, denim & non denim, leggings.

Do you have your own design department, if so, where do you get the inspiration for your designs from?

Yes, we have. We do regular shopping trips to Seoul, Tokio, LA and always check London & Paris.

Do you find that brands and retailers are increasingly looking for design input from their manufacturing partners?

Yes, exactly.

What design trends have you seen coming over the past two or three seasons, and what trends do you expect to see over the coming seasons?

Animal prints, neon garment and prints, tricot bands, 3D, hologram, lenticular, frequency print, fur fabric as material, pearls, lace, mesh, fake leather fabrics.

Are there any core staples that you are always asked for, irrespective of seasonal trend changes?

Stripes, basics with good, different qualities, flower designs, accessories details on garment.

Do you have a particular manufacturing niche which sets you apart? How do you set yourselves apart from other manufacturers?

Other than developing the latest trends, we also produce faster than other to keep the competition alive for our customers.

Have there been any new technological developments that you have introduced into your manufacturing processes? Do you think there will ever come a time where manufacturing is fully automated or it is the human input that makes the quality differences?

Human input is the key, especially for Turkey as the demand is growing only towards better quality and understanding of styles and fits.

Are you seeing any trends or changes in the way production is moving?For example, are you being asked more about ethical practices or are you turning to data driven production?

Ethically sourced, recycled, regenerated. Consciousness is rising in the new generation Z.

How do you adapt to the changes in the marketplace, how do you stay ahead of the curve?

We follow the pioneer brands, new techniques and we apply them to our designs.

Have customers become more demanding of suppliers? What have the core changes been in this relationship?


What advice would you give sourcing professionals looking for a manufacturer? What should they look for, and what questions should they be asking?

Do not look for what exists already, that is done by everyone.

What are your minimum and maximum order quantities?

500 pcs per colour/style, no max limits as we produce 5 million tops a year already.